The packaging design trends for 2025 are all about creativity, confidence and having a little fun. Whether incorporating clever cutouts, adding a marker pen mascot or playing with a sunset color palette, creative packaging design is your chance to take customers on a memorable journey.

Staying on top of packaging design trends can give your brand the fresh edge it needs. And you don’t need to reinvent your branding—a small graphic design tweak can make a big impact! Ready to shake things up and inject some excitement into your packaging design? Let’s dive into what 2025 has in store.

Packaging design trends of 2025:

Take a look at last year’s packaging design trends. Or view our collection of trends predictions over the years, picked by the global community of creatives that work with small businesses every year through VistaPrint.

1. Clever Cutouts

While bold colors can be striking, the shapes used in packaging design sometimes make the biggest statement. As a popular fashion TikTok trend says, “If an outfit’s not interesting through color, then it has to be interesting through shape.” This idea translates perfectly to packaging design, where form can take center stage. Enter the Clever Cutouts packaging trend.

The strength of the Clever Cutouts trend lies in its simplicity and sophistication. Using smart and clever ways to cut the box can give visual hints about the product. If your product is a pillow, you may have a cutout in the shape of a crescent moon. Or, if your product is honey, then use cutouts on the label to visualize the drips of honey on the side of the jar.

Key features of the Clever Cutouts packaging design trend:

  • Die-cut cutouts: Strategic and clever cutout designs that reveal key parts and facets of the product.
  • Minimalist layouts: Simple, clean designs that focus on essentials, avoiding clutter.
  • Subtle storytelling: Minimal text and graphics, letting the product and design speak for themselves.

With sleek die-cuts and clean layouts, this simple packaging provides just enough information while keeping the design modern and refined. Small business owners can leverage this trend by putting a new spin on packaging and showing the products in the best possible light using unique and interesting cutouts.

In 2025, instead of slick, flawless designs, brands are going for a raw approach with the Simplistic Scribbles and Etches trend—scribbles that look like they’ve been drawn by hand directly onto the package with pens and charcoal, and etches that mimic linocut techniques.

This design trend reminds us of the power of the human element in design. It’s a reaction to the growing presence of AI in design, as businesses aim to connect with consumers craving authenticity. The message is clear: â€śThis product is made by humans, for humans.”